Mobile apps are key marketing tools in today’s revolutionary digital interaction. With rapid growth of smart phones it has become necessary for the businesses to develop mobile apps to retain customers and to engage with them.
For business entrepreneurs, to evolve their business, to catch up potential customers and to provide their customers information at their fingertips it is mandatory to keep with growing trends.
Mobile app development is most actively getting developed in the industry. According to various statistics, 70 billion applications download increased this year. 297 billion in the 2017th year against 149 billion in 2016th year. This might get increased to 552 billion in the 2021st year.
Hence mobile apps are innovative business solutions for engaging with your customers in the most effective way resulting in boosting repeat visitors. And to be consistently rise to the top of competition in your respective industry mobile apps plays an inevitable part.
Here we are going to discuss few of mobile trends in mobile app development, which will not only dominate the current year but will also be establishing the future of any businesses.
Mobile trends in mobile app development
Accelerated mobile pages are used to improve the web page loading time. It has been achieving attention progressively. You can now see the fast loading of web pages on your mobile with AMP app. fast loading is the most recommended feature when promoting your app.
Blockchain has attained widespread popularity, within a short range of time as the infrastructure behind bitcoin (Digital currency). For business mobile application development, developers will use blockchain apps to enhance app security and data by eliminating the probability of data tampering. The customized blockchain will enable to record various types of valuable and responsive transactions. Personal electric grid management, digital identity, gaming, loyalty or credit scoring is the usage of blockchain solutions for customers.
AR and VR:
Augmented Reality and Virtual Reality are mostly used in the gaming and entertainment application development. To deliver a live view of real-world environment the developers use AR. And to redevelop real-life environment the developers are using VR situations. It can be used for marketing and branding without using much web space. Also, it allows product showcase in virtual showrooms.
Customers are engaged in online shopping through mobile apps and for payments they have been using credit/debit cards or internet banking. The introduction of Apple Pay and Google Wallet, though have people gently shifting to mobile commerce (m-commerce). It will be a strong way for the business to harvest data and offer the deepest analysis about customers. So that, people get more comfortable with this alternate payment option.
Mobile App Trends That Define the Future of Your Business
Enterprise mobile applications are a great way to create mobility business operations that keep large teams connected. These will give a satisfactory and secured working atmosphere to maintain efficient interactions with clients. They make day-to-day business management tasks much easier and more productive in terms of revenue.
M-commerce is an excellent option for the business enterprises to seize and take notice. As your customers have instant access to product information, it will increase your business visibility. Exploring the popularity of smart phone usage, business entrepreneurs can take the advantage of m-commerce for efficient purchase of goods and effectiveness in trading.
M-commerce is also applicable for business types like B2B, B2C or C2C. With these applications, retailers will be able to know of their customer’s interest and track their buying habits. Hence by satisfying consumers’ needs you can build strong relationships with the clients for better business.
GPS Enabled Mobile Apps
Global Positioning System enables mobile apps enhance current set of services and develop new scopes for business needs. GPS enabled mobile apps have deep-rooted in the mobile application market. Popular known applications are cab booking for e.g. Uber, Fast track call taxi and food delivery services like Dominos, Zomato. Business organisations can leverage the power of GPS feature of phones to offer their people with customized relevant results. Similarly truck companies and other delivery services will be able to view their current location from their source dispatch location in real time.
Benefits of Mobile Apps to Business Enterprises
- Brand awareness – Mobile apps are the efficient way to spread the word about your business in a user friendly manner. As it will create more awareness about your brand it will result you unparalleled business growth.
- User experience – Mobile apps enables you to build strong bond between your business and your customers. Because of the ability to access from anywhere around the globe, your business will definitely have better visibility.
- Customer feedbacks – Customers are the pillars for a business success. You can collect behaviour data which will help to serve better services to your customers.
- Customized services – As mobile apps have entwined with people’s life today, businesses can take advantage of this for offering customized services like special offers, promotions and discounts to their target customers. These customized services will help business people to get insights into the needs and priorities of user.
- Managing business reputation – An interactive business application will provide effective communication between customers and the business. Through effective communication issues will get resolved immediately, hence boosting the reputation of your business.
- Reaching customers wide and far – A handy mobile app plays a crucial role in reaching the customers across the globe. With mobile app presence you can have constant touch with your customers no matter where they are.
Mobile app development which performs focused to reach mobile users for the business achievement. The applications designed to work on the mobile devices, such as smartphones and tablets. The mobile application can be pre-installed on mobile during mobile manufacturing use of some java scripts. Using the mobile application for your sales that build your business all over the world, the marketing takes place in the customers’ mobiles. The development of applications designed for a specific purpose use of small software also with limited function. It helps to get the particular services to those accessed on PCs, like online banking, email or Gmail accessing, and calendar viewing. Multipurpose uses are available while using the mobile application.
Some of the cross-platform application tools are using for application development.
Such as follows.
Ionic is a tool HTML5 SDK that powerful for hybrid mobile app development. Using web technologies like HTML, CSS, and Java Scripts will build a native feeling or hybrid mobile applications. It is easier to build applications at top of the AngularJS framework.
Xamarin used to build applications for iOS, Windows, and Android devices. Xamarin easily integrates the backbends like Microsoft Azure, Salesforce and so on. Xamarin is the master of cross-platform mobile application development.
Appcelerator is the right choice who needs to develop a native application platform. Appcelerator has a huge community of developers used for Open Mobile Marketplace both user and developer can buy and sell.
On-going web application developments are stunning and an unbelievable attainment of the website standards. The starting envisionment of mobile apps was manufactured only at basic web technologies. Now current trend changed; we have one single platform that is advanced feature-rich and runs everywhere. At end of the article, an entrepreneur has to know the importance of mobile application development company has it’s easy to deliver your service to customers use of mobile applications.
As competition getting harder these days every business need to get updated with latest market trends. For offering uninterrupted services to your valuable customers on the go, mobile apps give the best option. If you need your business to boost, then investing on mobile apps is really a smarter solution. Thanks to the ever growing range of smart phones, apps have improved the bottom line and business revenue. An efficiently crafted mobile app will surely step down in the eyes of customers paving the way for finding your target customers. To explore the opportunities spread with digital technology, as a business man you have to provide unique user experience that create a lasting impression.