The digital era has changed the way people do everything, from the way of communicating to the way business do. Mobile app development has become the hot topic in the industry with the evolution of technology.
These days, mobile applications has became a culture to which we have all become accustomed, given their presence in our smart phones, to their development in the augmented and virtual reality spectrum. Here let us have a look at mobile app development company are shaping the applications industry.
Android and iOS development – A brief look
There are billions of mobile users around the globe. If your business doesn’t have its mobile app, it is the high time to think it if. Which platform you should focus on? It purely depends on your business needs.
In the mobile landscape both android app Development Company and iOS app companies have captured huge chunk of audience group. Hence it is important to discriminate between android and iOS applications from the perspective of developers.
Are you ready to check out the performance of these two platforms?
The ability of a mobile app to generate profits depends on number of things, including on which platform it is developed. Just because android has a bigger market share doesn’t mean that it generated larger revenue. Though android has higher number of users, iOS app store generate more revenue when compared with it. This is because of higher cost of publishing on app store.
When you approach an established mobile pp development company, they would suggest you to define the end goal your app aims to achieve and which type of audience is important to your business model. As mentioned in earlier point android has more market shares and more downloads. Whereas iOS users exhibit higher engagement rates and ready to spend more on apps and in-app purchases. Android application development companies witnesses a lot of popularity in developing countries, while iOS users live in North America and Western Europe.
We can come across the visual differences between building an app for an Android or iOS at this point. Usually iOS companies boast themselves in creating better animations that android platform and to accept this is true. Google has been trying to fix this through the preview of Android L and through establishing an app design trend known as Material Design. iOS developers always focus on complex and powerful animations with caring for aesthetics and user experience. On the other hand Google focus on hardware rather than aesthetics.
Simplicity and compactness are considered as pillars of building the apps by mobile app development companies. Both Android and iOS nestle incredible features that seems to fulfill the typical expectations end users.
iOS elements (icons, buttons and pictograms) generally follow minimalistic and succinct. Android developers also practice almost similar design structure, steering clear peculiar icons, massive buttons and lines in regard with the user experience.
In iOS applications, multitask windows are kept separate and miniature while Android prefers interchangeable tabs that will cover major portion of the device screen.
At his point of stage, the task of iOS application development company seems to be easy as iOS applications are less complex comparing with Android. This is due to the reason that iOS has a fewer devices like iPod, iPhone and iPad. The major issue with android app development is fragmentation as there are many devices and come in different screen sizes, resolutions etc.
Android based applications are with JAVA and a lot coding involved. Swift language was designed to develop iOS based apps by mobile app Development Company. Swift coding is faster compared with JAVA. These days Kotlin coding language is considered as main language to build powerful android applications.
A prominent difference between iOS and Android applications is the existence of ‘back’ button in android which doesn’t have in iOS devices. Every mobile app development must consider this point during development stage. In Android devices back button is used for navigation. As this button is lack in iOS devices, iOS app developers should indicate on the screen of devices how to go back.
After the development stages, next is the step to publish the app and launch it in the market. For iOS app development it requires to wait for a few days to get approved, however the scope for errors and bugs are less chanced. In the case of android app development it takes only a few hours. But it is less assuring and risky.
Cost involved in developing the applications
To define the cost involved with development, the businesses must approach their mobile app development company to have a rough estimate, so that they could make decision based on that. One more thing to keep in mind is the development cost involved is based ont eh time taken in developing the applications.
App development tools
In the market plenty of mobile app development tools available. Android has its own open development platform that supports third party applications also. This makes android app development a wonderful thing to carry out many features and functionalities to the applications. iOS platform has a limited set of tools that the developers can’t make use of any external tools in their development. This makes them hard to experiment new things in their applications.
How Mobile Apps Are Enriching Different Industries?
Retail and e-commerce
Mobile apps are a powerful marketing tool for ecommerce and retail industries. The ecommerce industry is so far the industry which has benefitted the most from the mobile applications to different industries. We could see prominent examples like Flipkart and Amazon. Customers can explore a wide variety of products without any limitations like physical store with ecommerce application development with just few clicks on their smart phone screen anywhere and anytime. Moreover the voice search feature has enhanced the search experience of customers enriched by just speaking its name.
Here is how ecommerce mobile apps are adding value to their business value.
Online store doesn’t have a direct sale person to speak with customers when they have any query regarding the purchase or the product. It has become possible now with the support of internet technology. Yes! Chatbot feature of artificial intelligence technology made it happen.
It is the greatest way to generate automatic communication with the customers. They can understand the general queries of the customers try to answer with programmed questions and answers. If not able to answer a specific query, it will direct to human support.
In this internet world, every business is trying to reach a wider audience group. The more they reach, the more they make turn over. Even though the bigger retailers Flipkart and Amazon have website, still their customers find mobile app usage as user friendly. Prominent mobile app development companies deliver more flexible, much responsive and less technical issues applications. Such apps acts simplest communication between business and customers.
Imagine how the bigger brands are pulling the customers! Exciting discounts, special offers on festival days, push messages and new arrival of products within seconds to the customer through their smart phones.
- Best shopping experience
People always prefer technology that saves their tame and make the things simpler and easier. So why the big brands build apps whether it may be android app development or iOS app development they want to make the lives of their customers convenient with increased app downloads.
Find fine examples of successful retailers who put customer’s convenience at their foremost care.
- Flipkart has introduced partners to influence the users do transactions from their application and earn coins, which can be redeemed in their future purchase.
- It also offers amazing discounts on their grocery to impress their audience and increase their sales rate irrespective of monthly calendar restrictions.
With advanced features of showing the product information in higher quality images, videos for exact description can add more value to the customers for a flawless and seamless shopping experience. Retailers who are looking to customize and optimize their mobile application can drive the best things of how to deliver exceptional customer experience from these bigger shoppers.
Major Ecommerce industries are heavily focusing on providing highly tailor made personalized services to their customers to beaten up the competition. They analysis the customers shopping patterns and preferences and suggests them accordingly. You could have noticed the feature when you have browsed for specific products and have exited the app; still you see the recommended things on the other browsers you use, related to your search. This will keep of remind your pending purchase and allure you to do.
The loyalty programs offered by the retailers and special combo packages induce people to complete their purchases. Personalization is an effective way that makes customers valued and boosts the sales.
- Voice search
When increasing comforting aspects of our life conducted over voice, there is no wonder that ecommerce industry is adapting this feature into their android app development and iOS development. The accessibility of voice search option provides with customers an enhanced leble of convenience and comfort in searching and choosing the products that they are interested in.
Voice assistants like Alexa, Google assistant are growing in popularity, enhancing the customer experience in online shopping but also help you stay on the competitive edge with quick replies to queries.
Role of mobile app Development Company in restaurant industry
When smart phones are the king of the digital world, it increases the need of applications amidst the human. So how these applications are evolved in the food industry and changed the way of human life? It is not surprising to see many food industries like Swiggy, Zomato and Uber eats are embracing mobile apps and offering its customers at their smart phone screen in the form of a menu.
Building brand loyalty
Mobile apps give a great platform to the food industry and restaurant owners to expand their business. With higher visibility, it can have a deeper penetration to customers’ life than any other medium. Restaurants can offer discounts and offers that help to add new customers. Cash backs are the business tactics that benefits both businesses by making customers do frequent transactions and customers by availing savings in their orders.
Craving for new tastes?
You may be a variety food lover. If you want to explore the different tastes and foods around you, the mobile apps give space to the users to find the new restaurants and menus and know the tastes through reviews. The customers write review about the food they tasted about the specific dish or restaurant. These reviews can help the food lovers and people who order to decide to order the same or not. Also restaurants could improve their service and quality through such customer reviews.
This is fast paced world, everybody want anything on time and even before that. Mobile app development companies also know that. Hence they provide lick tracking feature which enables to track your food delivery right on your screen of the mobile. You can see the exact location food delivery vehicle and guide them if needed to find you. Thus these technologies redefine the food industry in bringing the customers closer via a brilliant mobile app.
To end with
It doesn’t matter you are a restaurant owner, retailer, manufacturer or whatever the business, it is an acceptable fact that mobile applications have transformed the industries and opened a lot of opportunities. Hope you have understood mobile app development, its major types and its benefits in industries. Surely mobile app is going to be a standard component for the success of any business in the future.
Partner with mobile application Development Company who can develop customized user-friendly solutions based on your needs of cross-platform app development that helps your business in enhancing productivity and profitability. Follow the trend and get the most of it by choosing the expertise development agency.